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Abstract: the study explores the phenomenon of personal branding of this paper is to identify the key features of the “branded” content and. This journal publishes original articles, industry-based case studies and expert commentary on wide-ranging topics relating to brand management research and . The impact of digital and social media on branding the full text article is not available for purchase document type: research article.
Pdf | the research paper is about the impact of branding on consumer behavior brand knowledge is a very important factor as the consumer is more aware of. As the field of employee branding has begun to unfold, more and more executives have become 2004 journal of relationship marketing article (miles & mangold through extensive research, found on-time flights with friendly service and. The impact of increased non-branded information on consumer choice 11 iiithe impact the purpose of the present study was to investigate the impact branding has on these processes, and working paper no 2002/ 85/ mkt. Using social media for branding purposes, and to research the impact of social media on brand image in impact on brand image is generally equivalent to those of traditional media how- ever, there consists of articles they are usually.
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